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Mascot Of the Month

You may view our archives of the Mascot of the Month here

 

 

 

Carnegie Mellon University

 

Carnegie Mellon University put a lot of time and effort into creating an official identity for the Carnegie Mellon Tartans, and the rest of the University, to rally behind. CMU worked with SME Branding in New York to develop the new logo for the Tartans, and and they tapped us here at SCI to design the mascot outfit.

 

We worked through three distinct concepts, that embodied various qualities that the University wanted the mascot to personify - intensity, pride, and stoic confidence. After several rounds of tweaking and feedback, we hit upon the look they were after, and moved forward with production.

 

Carnegie Mellon supplied the material of their official tartan for us to make the kerchief and kilt. Using a mix of stock and custom length fur, we gave Scotty the famously groomed appearance we've all come to expect from a Scottish Terrier. The semi-dress sporran - that's the pouch - has the CMU Tartans logo custom embroidered onto the flap as well.

 

Check out a photo gallery of the new mascot in action here, along with some shots of the former mascot and some examples of previous graphics that the University used in year gone by.

 

 

 

 

 

 

 

 
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