Using quality mascot uniforms to promote your team, business, or school is something that any organization can do successfully. Your mascot uniforms are the perfect tool to create awareness, generate sales, and add fun to any event. Kids love them and so do adults; and statistics show that these loveable creatures can do wonders for your business.

In a previous issue of The Sports Business Journal, an article called "Promotions to Pack the Park" focused on promotions that were most successful in increasing attendance, as used during Major League Baseball's 2001 season. These promotions were ranked by the percentage increase in attendance. While the results may come as a surprise to some, they only reinforce the idea that quality mascot uniforms are key components to marketing campaigns.

The number one marketing promotion was mascot birthday parties, resulting in a 25.2 percent increase in attendance. The second-ranked promotion was stuffed animals, which increased attendance by 16.5 percent. The third-ranked promotion was bobble-heads, increasing attendance by 13.9 percent. Not surprisingly, the top three promotions are all mascot related, and all areas that Street Characters specializes in.

It can not be overstated that children respond to mascots. The idea of school mascots just makes too much sense. Whether for use in sports or encouraging academics, school mascots can help instill a sense of pride and fun into a child's education. Many professional sports mascots, such as Denver's Mile's the Horse, appear as school mascots promoting local literacy programs. The value of these activities goes beyond simple publicity. School mascots have a positive effect on the lives of children. Street Characters is proud to provide quality school mascots.

Of course, the use of college mascots is also popular, particularly in the United States. College mascots, like that of the Georgetown Hoyas, add a great deal of school spirit and become icons of their institutions. College mascots have even started to shine in Hollywood, appearing in movies like Adam Sandler's "The Water-boy." Though college mascots may be subject to greater levels of abuse, Street Characters is confident their high quality products will stand the test of time; and should the need arise, Street Characters can repair any damage college mascots might suffer.

Remember, when you promote your mascot to the public, you also promote your organization. These examples are great ways use mascot uniforms to do just that, but please don't limit your self. For example, earlier this fall I traveled with ThunderBug, the Tampa Bay Lightning's mascot, to London, England. Street Characters sponsored ThunderBug to take part in the British Mascot Grand National 2002 race. He felt right at home amongst the other mascot uniforms. It was a wonderful experience and one Street Characters was proud to be involved with.

For more information about Street Characters, call our toll-free number 1-888-MASCOTS or refer to our Street Characters Contacts page.